TREE NEWS update: Colombian fintech Plenti has raised $3 million in seed funding, led by Tether with participation from Verda Ventures. The funds will support its expansion into Peru and Bolivia. Founded in 2022, Plenti offers multi-currency accounts for freelancers and remote workers, enabling them to hold dollars, euros, and pesos, earn yield, and invest in US stocks, ETFs, digital gold, and crypto. It serves over 150,000 active users, processing over $3.1 billion annually and handling over 680 million USDT since 2023.
Colombian fintech Plenti raises $3M seed led by Tether
This round is notable less for the size and more for the signal: Tether backing a LatAm fintech that already clears hundreds of millions in USDT suggests stablecoin issuers are moving beyond infrastructure into distribution. Plenti’s model — multi-currency accounts with yield and investment access — targets a real pain point for cross-border freelancers in inflation-prone markets, and the Peru/Bolivia expansion tests whether that playbook scales beyond Colombia. The open question is whether Tether’s involvement shifts Plenti toward deeper crypto integration, or if the stablecoin remains just a settlement rail. Watch how regulatory treatment evolves in the new markets, since that will determine how quickly this niche can broaden.
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