Hyundai to launch in-house Level 2++ driving system in H2 2029

Hyundai's decision to build its autonomy stack in-house around a single end-to-end model, rather than sourcing it, puts it in the same camp as automakers treating software as a differentiator. The 2029 target is notable for how far out it sits: this is a multi-year commitment, and the real test will be whether Atria AI's performance scales with the real-world data the group says it will keep feeding it. The open question is whether Hyundai can hold that timeline while rivals ship comparable assisted-driving features sooner.