TREE NEWS reports: Nike reported first-quarter revenue of $11.21 billion, below the $11.33 billion analysts expected, with Nike brand revenue at $10.95 billion versus $11.09 billion estimated. EPS came in at $0.48 against $0.49 a year earlier, Greater China EBIT was $248 million versus the $312.2 million estimate, and inventory stood at $7.8 billion. The company guided to high-single-digit percentage revenue growth in fiscal 2027, and NKE shares fell 5% in after-hours trading.
Nike Q1 Revenue $11.21B, Missing $11.33B Estimate; Shares Fall 5% After Hours
AI take
The soft spot is Greater China, where EBIT came in well under estimate, and that is the number that matters more than the headline revenue miss. Inventory at $7.8 billion alongside a slight EPS decline points to a company still working through stock rather than pricing from strength, which is why the market reaction focused on the quarter rather than the fiscal 2027 growth guide. Whether the China weakness proves a timing issue or a share problem is the open question, and the gap between that long-range guidance and current execution is what keeps the story unsettled.
Generated by AI for reference only.
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