China drafts rules banning misleading marketing of car features

The draft targets a gap that has widened as advanced driver-assistance features are marketed with aspirational imagery rather than stated limits. Automakers leaning on overpromising terminology or staged demonstrations now face a compliance risk that could force a rewrite of advertising and naming conventions, not just disclaimers. Whether the final notice keeps the same scope on testing claims and traffic-scene depictions is the open question, since enforcement specifics will determine how much marketing language actually changes.