Apple Limits iPhone Duo Purchases to Two Per Customer Globally

A global per-customer cap applied before launch is a supply-signal as much as an anti-scalping measure: it suggests Apple expects demand to outrun available inventory from day one, and the absence of a formal explanation leaves that reading uncontested. The practical effect falls on resellers and bulk buyers, who lose the ability to accumulate launch stock, while ordinary buyers face a limit that matters only if they intended multiples. Whether the cap is relaxed after launch, or extended, is the open question — it will indicate whether this reflects genuine scarcity or a deliberate distribution posture.