TREE NEWS update: XPeng Chairman and CEO He Xiaopeng said the MONA line averages 14,000 units sold per month, with 91% of orders going to high-end driver-assist variants, speaking at the MONA L05 launch event. He said driver assist has become the core factor in customers’ car-buying decisions, and more than half of MONA owners use it daily.
XPeng CEO: MONA Line Averages 14,000 Monthly Sales, 91% Choose Advanced Driver Assist
AI take
The 91% attach rate for advanced driver assist on MONA is the signal worth noting: it suggests software-defined features are becoming a mainstream purchase driver in the volume segment, not just a premium differentiator. That matters for XPeng's positioning and for rivals who still treat driver assist as an upsell. The open question is whether this mix holds as the line scales and whether daily usage translates into durable brand loyalty rather than a launch-period novelty.
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