Apple’s Ge Yue: AI won’t replace apps, will make them more powerful

The framing from a senior Apple executive in Greater China is a signal about how the company intends to position its platform narrative: AI as an app-layer enhancer rather than a replacement layer, which protects the existing distribution and developer ecosystem model. Read alongside the governance forum setting, the emphasis on development models suggests the policy conversation around AI in China will center on how apps are built and personalized, not on displacing them. Whether this framing holds as on-device and agentic AI matures is the open question.