TREE NEWS update: Zhipu, MiniMax, Qwen Office, Alibaba Cloud and Qoder are selling large-model tokens at 50% off on Tmall for the Nov 11 shopping event. Consumers can search “Token” on the Taobao app to reach Tmall’s AI Space Station top-up center. MiniMax’s three monthly cards are all half price, Alibaba Cloud’s two Token Plan monthly cards start at 50% off, Zhipu weekly cards start at 50% off, Qwen Office’s basic monthly membership starts at 30% off for the first month, and Qoder’s monthly card is 33% off at as low as 19.9 yuan.
Chinese AI firms sell model tokens at 50% off on Tmall for Nov 11
Putting model tokens on Tmall's Nov 11 shelf is the real signal here: Chinese AI labs are repackaging inference as consumer retail, complete with monthly cards and first-month discounts, rather than selling through developer platforms alone. The simultaneous participation of Zhipu, MiniMax, Alibaba Cloud, Qwen Office and Qoder suggests discounting is becoming a shared distribution tactic, not a one-off promotion. Whether this trains buyers to expect permanent markdowns on tokens, and whether card-based subscriptions stick after the event, is the open question worth watching.
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