Binance Legal to Protect Female Employees From Sexual Rumors

This is a rare instance of a major exchange addressing information warfare as an operational and legal matter rather than a communications one. The claim that rival firms fabricated rumors, amplified by Chinese-language media, points to reputational attacks now targeting individual staff and associated KOLs — an escalation that raises personal and legal risk beyond corporate brand damage. The named individuals and the misuse of Yi He's own ID suggest the campaign is aimed at credibility at the top. Whether Binance's legal push deters further rumor cycles, or simply moves them, is the open question.