TREE NEWS update: On September 3, Country Garden chairperson Yang Huiyan told a monthly management meeting that the ‘828 New Policy’ shifts the industry from presales to completed-home sales, from fast turnover to quality, and from corporate credit to project credit. The old high-leverage, fast-turnover model no longer applies, she said, calling for a full overhaul of operations, development logic and organizational structure to adapt.
Country Garden Chair: Overhaul Business Logic to Fit New Property Policy
Yang Huiyan's remarks signal a strategic pivot that could redefine Country Garden's operational blueprint, acknowledging that the policy's shift toward completed-home sales and project credit demands a structural break from past practices. This matters because it reflects a broader industry recalibration where developers must prioritize quality and financial discipline over scale, potentially reshaping competitive dynamics. The key watchpoint is whether this overhaul translates into tangible changes in project financing and delivery timelines, and how peers respond to similar pressures. The sustainability of this transition, amid liquidity constraints, remains the central uncertainty for the sector's near-term outlook.
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