Voyah CEO Skips Physical Launch for Dreamer 9 Pre-Sale

TREE NEWS update: On September 4, Voyah Automobile Technology Co., Ltd. Chairman Lu Fang announced that the pre-sale of the Voyah Dreamer 9 will not have an offline launch event, breaking industry convention for major product releases. He said the decision was made after careful team discussion, adding, “What we stopped is not the launch event, but redundant marketing hype.” Lu called on industry peers to avoid marketing involution and focus on product quality and innovation.