Meta launches Muse AI agent for personal tasks

The move signals Meta's push to embed AI agents directly into daily consumer workflows, potentially shifting how e-commerce and service transactions occur within its social ecosystem. This affects merchants and service providers who may see new traffic channels, while users gain convenience but also face privacy and dependency questions. The open question is whether Meta can execute reliably across its massive user base without eroding trust through automation errors, and whether this sets a precedent for rival platforms to follow suit.