TREE NEWS update: MoneyGram has launched its first stablecoin-backed Visa card, built with payment platform Rain and initially available in Colombia. The card marks the money-transfer firm’s entry into stablecoin-linked payment products, with Colombia as the first market.
MoneyGram Launches First Stablecoin-Backed Visa Card in Colombia
The notable part is not the card itself but the pairing: a legacy remittance brand leaning on stablecoin rails rather than building them, and choosing Colombia as the proving ground. That points to where the pressure sits — corridors where transfer costs and settlement delays have historically been the product's weak point. Whether this stays a single-market pilot or becomes a template for other remittance-heavy markets is the open question, and whether Visa's network plus a third-party platform can make the economics work at scale.
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