TREE NEWS update: Multiple bank customers in Hong Kong reported their credit cards were fraudulently used to place orders for Apple iPhones, prompting a response from the Hong Kong Monetary Authority. An HKMA spokesperson said card transactions require effective security measures, and that where individual merchants opt out of or suspend extra authentication such as in-app verification or one-time passwords for operational reasons, those merchants must bear the liability and financial loss from unauthorized transactions.
Hong Kong Banks’ Credit Cards Misused to Order iPhones; HKMA Says Customers Should Notify Issuers Promptly
The HKMA's position shifts liability onto merchants that disable extra authentication for operational convenience, a notable allocation of risk in a market where card-not-present fraud is rising. This matters for issuers, merchants and consumers alike, since it signals that authentication shortcuts carry a financial cost rather than being absorbed by cardholders. Whether merchants retain such opt-outs, and how issuers apply the guidance in practice, is the open question worth watching.
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