Gate Trenches Launches Comeback Campaign with Up to 65 USDT in Rewards
TREE NEWS reports: Gate’s on-chain trading platform, Trenches (known in Chinese as “打金狗”), has announced a two-week comeback campaign for returning users, running from October 26 at 16:00 to November 9 at 16:00 (UTC+8). The promotion offers eligible users up to 65 USDT in airdrop rewards for trading designated BSC-chain hot tokens after registering.
The campaign features three reward tracks: a registration lucky draw with up to 12 USDT for users who sign up at specific ranks; a trading milestone airdrop of 3 USDT for the first 1,600 users to reach 500 USDT in cumulative trading volume; and a trading sprint that likely offers additional rewards for higher volume tiers. The structure is designed to re-engage lapsed users while incentivizing active trading on the BSC network.
Industry Analysis
This initiative reflects a broader trend among crypto exchanges to leverage loyalty programs and targeted airdrops to retain users amid intense competition. As centralized exchanges (CEXs) face pressure from decentralized exchanges (DEXs) and on-chain trading platforms, they are increasingly using gamified incentives to drive volume and user activity. Gate’s focus on BSC-chain tokens taps into the vibrant BSC ecosystem, which has seen renewed interest due to low fees and high throughput.
The tiered reward structure—combining registration bonuses, volume milestones, and sprint rewards—is a common tactic to maximize user participation and trading volume. However, such campaigns also raise questions about sustainability: while they can boost short-term metrics, retaining users after the incentives end remains a challenge. Moreover, regulatory scrutiny on airdrops and trading incentives is increasing in many jurisdictions, requiring exchanges to ensure compliance.
Forward-Looking Perspective
As the crypto market matures, user acquisition and retention strategies will likely become more sophisticated, blending financial incentives with community engagement and product innovation. Gate’s campaign may set a precedent for other platforms looking to revitalize their user base. However, the long-term success will depend on whether these users continue trading organically after the rewards period. Additionally, with the BSC ecosystem evolving, platforms that can offer seamless access to emerging tokens and robust trading tools will stand out. Investors should watch for similar campaigns from competitors and monitor on-chain activity on BSC as a gauge of market sentiment.
