Blur to Shut Down Website, Reviving Royalty and Rewards Debate

Blur's decision lands as a verdict on the model that won it the market: royalty avoidance and token incentives built volume, but the creator backlash never faded, and collectors are now cheering the exit. The closure matters less as a marketplace story than as a signal about which NFT-era growth tactics are being written off. With no date set, the practical question is whether the underlying contracts and liquidity keep functioning after the front end disappears.