TREE NEWS update: Strive CEO Matt Cole posted a chart of the company’s bitcoin holdings on X with the caption “Think ₿igger,” mimicking Michael Saylor’s approach, and hinted that increased BTC holdings data may be disclosed next week. No figures were given in the post.
Strive CEO Teases Bitcoin Holdings Data in Saylor-Style Post
The signal here is less about the chart than the disclosure tactic: a public-company CEO borrowing Saylor's playbook to build anticipation for a holdings update. That matters because bitcoin-treasury positioning is increasingly a communications exercise as much as a balance-sheet one, and rivals benchmark themselves against Strategy's template. With no figures attached, the post functions as a teaser ahead of next week's potential data. Whether that disclosure actually arrives, and whether it carries hard numbers rather than slogans, is the open question.
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