X Money Now Available to All US Premium and Premium+ Users

This marks a notable step in integrating payments directly into a major social platform, shifting Money from a niche pilot to a core feature for paying US users. The move affects X's subscriber base and signals a broader push toward in-app financial services, potentially increasing user stickiness and transaction data flow. The open question is whether this expands beyond payments to deeper financial products, and how competitors with existing payment rails respond to platform-native money movement.