TREE NEWS update: Chinese AI firm Zhipu opened an official flagship store on Tmall, sparking a 50-fold surge in brand searches within 48 hours. The launch also drove a 160% week-on-week increase in sales of AI token subscription products on Taobao and Tmall.
Zhipu Tmall Store Launch Boosts Search 50x, Token Sales Up 160%
This signals that mainstream Chinese e-commerce platforms are becoming viable distribution channels for AI services, potentially normalizing token-based subscriptions for a mass consumer base. The sharp search spike suggests strong latent demand, but the real test is whether the sales momentum sustains beyond the launch buzz. Watch whether other AI firms follow suit, as that would indicate a broader shift in how these products reach non-technical users.
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