Google Launches Gemini App for Windows 10 and 11

The notable part is distribution, not the model: Gemini now sits natively on the desktop OS rather than inside a browser tab, which changes how often and how casually users reach for it. That matters for the assistant competition, where default placement on the desktop has been a durable advantage for Microsoft's own offering. Google's silence on pricing and regional availability is the open question — whether this ships broadly and free, or rolls out in tiers, will shape how quickly the desktop becomes a contested surface for AI assistants.