TREE NEWS reports: Preorders for the Nubia NaviX Ultra, billed as the world’s first AI-agent smartphone and jointly built by ZTE and ByteDance, surpassed 360,000 units as of 9:30 on September 15.com platform data. The device, marketed as the ‘Doubao Phone,’ is the first handset from the two companies’ collaboration.
ZTE-ByteDance ‘Doubao Phone’ Preorders Top 360,000 on JD.com
AI take
The scale of preorder interest suggests consumer appetite for an AI-agent handset is real, at least at the reservation stage, which matters for a hardware category still searching for a defining use case. ZTE gains a flagship narrative while ByteDance extends Doubao from an app into a device-level interface, a shift with implications for how AI assistants reach users. Whether those reservations convert to actual sales, and how the agent functions in daily use, is the open question.
Generated by AI for reference only.
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