China’s Three Departments Back Tourism Development on Existing Land

This is a land-use signal rather than a tourism demand story: Beijing is pushing localities to squeeze more activity out of land already designated for tourism instead of expanding the footprint, which matters for operators holding underused resorts, scenic-area parcels or mixed-use sites. The emphasis on combined cultural, tourism, sports and commercial formats points to a shift toward diversified, higher-yield use of the same asset base. The open question is whether local governments actually apply the efficiency criteria and reassess underperforming land, or whether the guidance stays largely declaratory.