TREE NEWS reports: Tree News, the information product under Tree News (大树财经), is officially released, with iOS and Android apps and a brand-new official website launching simultaneously, alongside the debut of brand mascot Tree Bao. From documenting the industry to building a daily gateway, Tree News connects content, viewpoints, and events, letting users see the future as it unfolds.
On September 22, 2026, in Incheon, South Korea, during the NEXUS2140 conference, Tree News, the information product under Tree News (大树财经), was officially released. The new app, official website, and brand mascot “Tree Bao” appeared together, presenting Tree News (大树财经)’s next step in exploring content and industry connections.
This launch revolved around a question that runs throughout: when a team has long participated in industry reporting, online conversations, and offline events, accumulating content, experience, and connections, how can that accumulation become a product users can use every day?
Tree News’s answer is to organize news, in-depth content, author columns, and event information into a single gateway, so users can start by understanding what’s happening, then further grasp the context, follow viewpoints, and find opportunities to join the conversation.
“See the Future Unfold.”
This brand proposition also became the theme of the launch. From past on-site experiences, to today’s product form, to future development directions, Tree News fully presented its starting point and expectations to the industry.
Starting From the Industry Frontline, Moving Toward a New Product Phase
The story of the launch begins with Tree News (大树财经)’s past experiences.
Media content, AMAs, offline events, industry summits, and ongoing exchanges with projects, communities, KOLs, and institutions form the way Tree News (大树财经) understands the industry, and also form the foundation of Tree News.
Through this work, the team encountered not only public news and opinions, but also concrete practical questions: how a new product finds users, how a technology enters real business, how a team responds to market changes, and how participants from different regions build trust and cooperate.
Much of this understanding was formed through such processes.
A themed discussion lets different positions be fully expressed; an offline exchange makes abstract needs concrete; sustained tracking of a project or direction reveals how an initial idea is revised through practice and how it gradually finds its place.
“We have always been where Web3 is happening.” This was the starting point emphasized when reviewing past experiences at this launch.
This accumulation gives Tree News (大树财经) the opportunity to understand, from the perspectives of content producer, event organizer, and industry participant alike, what kind of information users need, and also the need for exchange beyond information.
The birth of Tree News is precisely about further turning such experience into a product, so that the connections that once happened in articles, live audio sessions, and conference halls have a more stable and clearer gateway.
As Information Keeps Growing, Important Content Needs a Clearer Gateway
Moving from the past into the present, the launch content turned to a more universal user question: as industry information keeps increasing, how can content truly worth attention be seen?
Web3, AI, and global markets generate new developments every day. News, opinions, research, product progress, and event information are scattered across different platforms, groups, and timelines. Users can access ever richer content, but understanding it within the same context still takes time.
After seeing a piece of news, readers may want to understand its full context; after reading an analysis, they may want to follow the topics the author has long focused on; after becoming interested in a direction, they may further look for related events and opportunities to connect.
These needs connect with one another and also provide Tree News with a clear product direction.
Based on long-term content and event practice, Tree News (大树财经) began to think about how to build its own daily gateway, organizing information access, in-depth reading, and industry participation.
Therefore, from the very beginning, Tree News considered content and connection together. It hopes to help users reduce the cost of finding gateways, so that a piece of news can lead to a more complete understanding, a single reading can extend into sustained attention, and a question can have the chance to receive further response in real exchange.
Tree News: The Information Product Under Tree News (大树财经)
This launch clarified the relationship between Tree News (大树财经) and Tree News: Tree News is the information product under Tree News (大树财经).
Tree News (大树财经) continues to carry out content, events, and resource connection work, while Tree News builds on this accumulation to create a product gateway for readers and industry participants.
This relationship also explains why Tree News’s content system includes news, in-depth pieces, columns, and events at the same time.
News lets users quickly understand what is happening.
Through news and flashes, it captures new industry developments and discovers leads worth following.
In-depth content provides space for understanding context and logic.
Around Web3, AI, and macro finance and other directions, it further explores the technology, industry, and market questions behind events.
Columns allow viewpoints to be tracked continuously.
The content accumulation of authors and institutions helps readers understand how a judgment is formed and how it develops with new information.
Events connect online reading with offline exchange.
Users can start from topics they follow, learn about related events, and find ways to participate further.
From knowing, to understanding, to participating, these gateways together form the usage path Tree News hopes to refine.
The App Officially Launches, Bringing Industry Attention Into Daily Life
The Tree News App is officially launched, an important part of this release.
The mobile side uses “News, Flash, Events, Columns, Me” as its main gateways, allowing users to choose different ways to use it according to their time and needs.
During a brief work break, they can browse news and flashes; when they need to understand a direction in depth, they can read articles and continue following related authors and institutions; when preparing to join industry exchanges, they can enter the events page and view related information.
Among these, columns and events reflect Tree News’s emphasis on sustained reading and industry participation.
Columns provide space for long-term observation. Users can get to know an author through an article, then through continued reading understand their experience, research path, and changes in viewpoint. For fields that require long-term tracking, this continuity helps readers build a more complete understanding.
The events page centrally presents event content, time, location, and registration gateways, and also sets up gateways such as “Tree Conference Services,” “Past Event Cases,” “I Want to Host an Event,” and “Upload Event,” respectively handling event discovery, understanding conference services, communicating event-hosting needs, and submitting event information.
For readers, this is a place to find opportunities for exchange; for organizers and teams with event-hosting needs, it also provides a gateway for further contact and communication.
The Tree News App is now available in iOS and Android versions. Users can get the corresponding version through the official website, and iOS users can also download it from the App Store.
The Brand-New Official Website Launches Simultaneously, One Content System, Two Gateways
Launched alongside the App is Tree News’s brand-new official website www.treenews.cn.
“One Content Ecosystem. Two Ways to Explore.” summarizes the relationship between the official website and the App.
The two unfold around the same core content system, adapting to different devices and usage scenarios. The App makes it convenient for users to get information anytime, while the official website provides a more open browsing space, making it easy to expand reading, search content, and consult columns.
The new official website organizes different types of information through navigation such as Home, Flash, Events, Articles, Calendar, Columns, and Discover. The articles section offers categories such as RWA, cryptocurrency, DeFi, AI × Crypto, regulation, macro, and US stocks, helping users continue exploring along the directions they follow.
The “Discover” section further presents gateways such as beginner guides, encyclopedia, tools, market data, funding information, industry calendar, and global events, responding to the information needs of users at different stages.
From computer to phone, users can enter Tree News according to their own habits. The product’s goal is to make content easier to find and to let reading continue naturally across different scenarios of daily life.
Back to NEXUS2140, Seeing the Intersection of Technology and Application
Bringing the product launch to NEXUS2140 also connected Tree News’s content direction with more concrete industry topics.
From the project introductions and interview materials at this conference, one can see the intersection of directions such as AI, payments, real assets, digital identity, social applications, and infrastructure.
One of the most closely watched segments of the summit was the roundtable on “Intelligent Value Network 2030.”
Sitting in the host’s seat was Tree News Chief Operating Officer Elma.
This was a conversation of no small difficulty. The five guests on stage came from an AI content platform, public chain infrastructure, a super app, RWA incubation, and institutional capital—backgrounds spanning a huge range, with completely different concerns. Putting them at the same table could easily turn into five unrelated separate speeches.
Elma’s approach was to first throw out a question everyone had to answer and whose answers were bound to differ: among AI, Web4, and RWA, which is the true driving force of this round of change?
Disagreement appeared almost immediately. Some said AI, because the leap in efficiency determines the ceiling of everything; some said Web4, because without a trust foundation, no matter how fast you run, it’s just spinning in place; others said RWA, because only when real-world value comes in does this industry truly begin.
Elma did not rush to reconcile these differences, but instead brought them into the open on the spot and invited guests with different judgments to respond to one another. The tension of the entire roundtable was fully opened from that moment.
Over the next forty minutes, the topic moved from the identity and permissions of AI Agents, to the battle for the gateway of super apps, to how consumer RWA can truly land, and finally back to the judgment logic of institutional capital. The pace was tight, and each round had concrete cases and clear viewpoints.
At the close, Elma said this:
“We started from a metaphor—AI is the engine, Web4 is the foundation, RWA is the fuel. But after hearing everyone’s sharing, I think a more accurate way to put it may be: there is no primary or secondary among these three; they are growing up at the same time.”
As a partner media outlet of this summit, Tree News did not just stand below the stage recording; it also stood on the stage, participating in the organization and advancement of this conversation. This is a natural extension of the media role—from conveying viewpoints to facilitating the collision of viewpoints.
FREYA’s focus on financial AI Agents, ENIPAY’s payment scenarios around human users and AI Agents, RWX’s exploration of consumer RWA and physical business connections, and Meta Earth’s layout in networking and digital identity all present, from different angles, the questions that must be answered when technology moves toward application.
These topics also show that understanding industry changes often requires crossing the boundaries of a single field. How an application acquires users, how a payment method enters real scenarios, and how new identity and collaboration mechanisms support business development all need to be observed continuously under concrete conditions.
For Tree News, these directions constitute content threads worth long-term tracking. Product introductions can bring initial understanding, while deeper reporting and exchange require continuing to ask about application scenarios, implementation paths, and actual progress.
This is also the way of working Tree News hopes to maintain: getting questions from the field, developing understanding through content, and bringing new observations back into broader industry exchange.
Meet Tree Bao: A New Partner Facing the Future
After the product introduction, the release turned to a warmer theme.
Meet Tree Bao.
The brand mascot “Tree Bao” officially debuted, bringing Tree News a more approachable and distinct image expression.
A little sprout growing upward, wrapped in its own security blanket, moving with curiosity and courage into the world of AI and Web3—Tree Bao’s story unfolds around growth, exploration, and companionship.
The upward-growing sprout expresses curiosity about new things; the accompanying green security blanket “Abebe” carries companionship and a sense of security. The sincerity, courage, and continuous learning that Tree Bao represents also echo the attitude Tree News hopes to convey to users.
Facing a rapidly changing industry, keeping the ability to ask questions, being willing to understand unfamiliar things, and being willing to share new discoveries with others is a way of acting that can be maintained over the long term.
Tree Bao gives this attitude a concrete image. In the future, it will gradually appear in brand content, event materials, and related interactive scenarios, accompanying users as they get to know Tree News and recording the process of the product’s continued growth.
An Unexpected Breakout: Tree Bao Became MEET48’s Group Favorite
If one were to pick the most viral moment of this summit, it would most likely belong to Tree Bao.
As the brand image of Tree News, Tree Bao also came to Incheon with the team this time. The original task was simple—pose for photos with everyone at the booth and do what a mascot should do.
But the script went in a direction no one expected.
At the summit venue, members of the invited MEET48 girl group passed by the Tree News booth and were instantly drawn to Tree Bao. From initial curious onlooking, to actively making finger-heart poses and taking photos, to taking turns holding Tree Bao for pictures, the entire booth instantly became the liveliest corner of the venue. One girl group member said on the spot that she “wanted to take it home,” and someone even gave Tree Bao a nickname right there.
In those few minutes, Tree News’s booth was crowded with people holding up their phones. Just like that, completely unprepared, Tree Bao became MEET48’s group favorite.
This was of course an accident, but to some extent it also proved one thing: Web3 communication should not remain forever in white papers and technical parameters. A recognizable and warm image often makes people remember who you are better than ten thousand words of introduction.
Tree Bao did it. And Tree News behind it was also seen by more people at this cross-border summit.
From One Launch, Toward Continuous Content and Connection
At the end of this launch, the topic returned to the future of Tree News (大树财经) and Tree News.
From Tree News (大树财经)’s content and event practice, to the Tree News App, official website, and Tree Bao, these efforts all point to one question: how can a Web3 content brand better serve users and the industry?
Tree News’s direction is to help users understand the changes happening now, recognize viewpoints worth sustained attention, and find exchange and participation opportunities that suit them.
Content provides leads, in-depth reading helps build understanding, and real exchange gives different experiences a chance to complement one another. The product organizes these processes so users can enter them more conveniently.
This also means that after launch there is still a great deal of concrete work to continue completing: content quality needs to be built through every update, the reading experience needs to be refined through usage feedback, and the value of connection needs to be gradually formed through earnest and lasting exchange.
NEXUS2140 provided Tree News with an on-site opportunity to introduce itself to the industry. The opening of the official website and App allows this conversation to continue after the event ends.
Tree News’s official website and iOS and Android apps are now live.
Welcome to visit www.treenews.cn to get the corresponding version of the App; iOS users can also download it from the App Store.
Starting from a piece of news, starting from a question, starting from a new discovery.
See the Future Unfold.
See the Future Unfold.
About Tree News
Tree News is an information product under Tree News (大树财经) focused on Web3, artificial intelligence, and macro finance. Through its official website and iOS and Android apps, it provides news, flashes, in-depth content, columns, and event information, connecting content reading with industry exchange.
Official website: www.treenews.cn
X: @TreeFinanceCN
WeChat Official Account: 大树财经
