Inflation Becomes the Number One Worry for Ultra-Wealthy Investors
TREE NEWS reports: A new survey from Citi has revealed a significant shift in the concerns of the world’s wealthiest families: inflation has now surpassed trade wars and tariffs as the top risk, profoundly influencing how ultra-high-net-worth individuals allocate their assets. The annual global family office report, conducted between June and July and covering 350 family offices across more than 40 countries, shows that interest rate movements and global financial system stability follow inflation as the most pressing issues.
Inflation’s Grip on the Wealthy
The rise of inflation to the top spot reflects the real impact of rising living and operating costs on even the most affluent families. Andy Sieg, head of Citi’s wealth business, explained in an interview: “People might think, they’re so rich, why would they care? These families are very successful precisely because they are as prudent about costs as they are about returns. Certain aspects of their lifestyle have become more expensive, and they are highly sensitive to that.”
Three of the world’s four major economies have inflation rates persistently above 3%, keeping interest rates elevated and weighing on growth. This macro backdrop has pushed rate trajectories and financial system stability into the core concerns of family offices, reflecting widespread anxiety about structural economic pressures.
Public Equities and Gold: The New Favorites
Despite these worries, more than 90% of surveyed family offices reported positive returns this year, and nearly half increased their allocations to listed stocks in the first half. Dawn Nordberg, head of Citi’s integrated client solutions and global family offices, noted: “We see clients allocating more to public market equities because when seeking growth, stability, and flexibility, US-listed companies are irreplaceable.”
Andy Sieg added that public equities are the top choice for future net allocation, not only due to their recent solid performance but also because of concerns over private market valuations—particularly assets facing regulatory actions or other uncertainties that investors cannot control.
Gold has also seen a significant rise in appeal. Sieg said gold now comes up in almost every client conversation, a stark contrast to two years ago. “Previously, wealthy families talked about currency pairs; now they realize many developed economies face similar dilemmas—severe fiscal conditions, high inflation—and perhaps the ‘hard currency’ of today is gold.” To meet this demand, Citi is expanding its vaulting services and recently joined a limited group of banks involved in London’s gold vaulting and clearing services.
Market Implications
The shift in sentiment among family offices could have broad market implications. Increased allocations to public equities, particularly US stocks, may continue to support equity markets, especially large-cap technology and consumer discretionary sectors. The renewed interest in gold could further bolster the precious metal’s price, which has already been buoyed by geopolitical tensions and central bank buying. Meanwhile, the focus on inflation and interest rates suggests that bond markets may remain volatile, with investors favoring shorter-duration or inflation-protected securities.
For crypto assets, the survey does not explicitly mention them, but the broader concern about inflation and financial stability could drive some wealthy investors toward bitcoin as a hedge, though family offices appear to be favoring traditional assets like gold and equities for now.
Key Takeaways for Investors
- Inflation remains a top risk even for the ultra-wealthy, influencing asset allocation decisions.
- Public equities, especially US stocks, are the preferred choice for growth and stability, with private markets facing valuation concerns.
- Gold is regaining its status as a strategic asset amid inflation and fiscal worries, with demand from wealthy clients surging.
- Interest rate and financial stability concerns are likely to keep markets volatile, making diversification and inflation hedges crucial.




